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Università di Macerata

Challenges

The winners of the contest will be rewarded with a mentorship to launch the idea on the market. Moreover, the winners will get in contact with the companies that have proposed the challenges, with the opportunity of starting a collaboration with them. For more details, please read the FAQs How does this Platform help Entrepreneurs and Social Innovators? How does this Platform help Entrepreneurs and Social Innovators?

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Independent publisher

Business training

Animation

Video gaming

Past challenges

Animation Sport, Leisure and Culture

Adaptation of creative content to new technologies

Rainbow

Macerata (ITALY)

Deadline: 30/09/2019

The cultural and creative industry is establishing as the main provider of content for a public that is constantly growing globally. The demand for high quality entertainment content is on the rise and comes mainly from an increasingly international audience. In fact, there is a significant increase in demand from emerging economies, in particular in Asian countries. Creative and cultural products have to deal with the peculiarities of new technologies and distribution channels such as smartphones, tablets, podcasts, social networks, DTT, entertainment and fun telematic channels. It is therefore intended to introduce products, processes and services, to adapt creative content in real time to the expectations and trends of the international public, customizing the language based on the technology or format used.

Animation Sport, Leisure and Culture Work and Training

Animation for children

Rainbow

Macerata (ITALY)

Deadline: 30/09/2019

Italian animated films production in the last 5 years have produced 10 films. In 2014, movie collections (GBO) in Italy had an amount of € 72.4 million with almost 12 million viewers (13% of total collections). Only 3% of the GBO has flowed into the intakes of local production. Producers and distributors often challenge the corporations when the local product probably need a more rational launching and distribution strategy. The Italian animation sector could therefore focus on innovative and creative entertainment-oriented products for young people and families. In particular, the valued ideas could leverage the uniqueness of the Italian context, by filtering those stories, artistic and cultural contents that make Italy known abroad, in an entertainment key. Animation products would also foster connections for the growth of the gaming and tourism sector in the country.

Video gaming Sport, Leisure and Culture

Business culture and video games

Università degli studi di Macerata

Macerata (ITALY)

Deadline: 30/09/2019

The videogame experience is based on interaction with the user. Without it, the video game has no reason to exist. However, in a more integrated world, it is particularly difficult to design content that can be used globally. It is therefore challenging for the video game developer to embrace new business models that meet consumer preferences and consumer’s spending patterns in key markets. Culturalization and localization are important factors for the growth of the video gaming industry that requires innovative solutions and strategies.

Animation Sport, Leisure and Culture Work and Training

Digital and educational pathways to discover Italy

Rainbow

Macerata (ITALY)

Deadline: 30/09/2019

A priceless historical heritage and a widespread cultural activity are attractive factors related to touristic demand in Italy. However, the historical, cultural and natural heritage is still not exploited compared to its potential. One of the factors that contributes to this phenomenon is the low attractive power of the forms with which the heritage is promoted and made available to Italians and foreigners. Considering this, digital culture can update the vocabulary of Italian places of art, history, culture and nature. In this sector the use of technologies such as smartphones, green screen, video mapping and augmented reality is strategic, innovative and creative. In order to "show off" and commercialize the artistic, historical, cultural and natural heritage more effectively. The new technologies could be applied to develop digital recreational - educational paths for the youngest and their families, thus producing a positive impact also in touristic sector.

Independent publisher Sport, Leisure and Culture

How many languages does a book speak?

Giaconi Editore

Macerata (ITALY)

Deadline: 30/09/2019

The international publishing market for children and adults looks above all at those national titles that tell the story of art, food, love and crime novels. At the same time, independent Italian publishers are gradually approaching the foreign market with results that are not yet satisfactory. It seems appropriate to strengthen the international distribution of quality products of independent publishers, responding to the expectations of a very young public, young people and more mature readers who, in a different way, is more international and attracted by new authors and titles. For this fact, innovative ideas and strategies could be effective to start and consolidate commercial synergies between independent publishers in different countries.

Business training Sport, Leisure and Culture Work and Training

Innovative tools for a more effective training

Performance Strategies

Macerata (ITALY)

Deadline: 30/09/2019

Training events and transversal skills are gaining a central role for business sector’s representative and also attract those who, for various reasons, have a personal interest for this kind of experience. In this context, the classroom is the most widely used teaching method, while on-the-job training and coaching is making place. However, is increasing a need to ensure continuity in the learning of transversal skills, even outside the single event or classroom training activity. Therefore, a higher quality is required in the follow-up phase to maximize what has been learned during the training phase. For this purpose, innovative and complementary products, processes and services can be developed to personalize and be more effective after training events. The goal is to create an educational experience that actively involves the client, pushing him to be the main character of the virtual and physical community of users attending the events.

Business training Sport, Leisure and Culture Work and Training

Innovative tools for training experts on the road

Università degli studi di Macerata

Macerata (ITALY)

Deadline: 30/09/2019

Trainings and the enhancement of transversal skills have assumed a strategic role for employees and freelancers. In fact, in order to compete with organizations, there is the need to improve the level of general and individual knowledge of their collaborators. On the one side there is a growing offer of initiatives and activities aimed at stimulating learning and strengthening transversal skills. On the other side, the time that each person devote to a training is always poor, with tangible results and compatible with professional and personal needs. In particular, business professionals travel often and have the opportunity to devote themselves to training in their spare time and when they are in places and circumstances that are very different from the traditional classroom. The need therefore arises to enhance the quality of the offer in the training sector, identifying or developing innovative solutions and strategies that make more effective the learning of employees in the business sector, while responding to their professional and personal needs.

Independent publisher Sport, Leisure and Culture

On the hunt for readers!

Giaconi Editore

Macerata (ITALY)

Deadline: 30/09/2019

Italian publisher has a generally positive trend among the young and the youngest, those customer segments that, born and grown up in the digital age and are using new technologies. However, one of the main obstacles to the recruitment of new readers and to get the loyalty of bookworms is the lack of appealing editorial products that meet the expectations of the public. In particular, the commercial success of quality independent publications is hold back by a fairly widespread tendency among writers to become self-referential in the conception, development and finalization of the work. Innovative strategies, ideas and tools, also based on digital technologies, could stimulate authors and the public to express and welcome mutual expectations, enhancing the personality and creativity standing out the writer.

Independent publisher Sport, Leisure and Culture

The book and the charm of Italian villages

Giaconi Editore

Macerata (ITALY)

Deadline: 30/09/2019

The logistic difficulties of distribution, the high transport costs, the fierce of digital distribution competitor, the renewed and increasingly decisive role of public libraries and independent bookstores, show how cities and territories are the real main characters of book’s future . The readers’ decline and growing difficulties in the publishing market are leading independent publishers to think about an innovative distribution of the books. The opening of new channels in favour of quality publishing products can pass through innovative ideas as using the book as a flywheel, and enhances the potential of small Italian villages and of the neighbouring landscape and artistic beauties. It generates an advantage for independent publishing and tourism.

Video gaming Sport, Leisure and Culture

The video games promotion

Università degli studi di Macerata

Macerata (ITALY)

Deadline: 30/09/2019

In Italy the video game industry is constantly growing. On the demand side there is an audience of over 25 million players, that is representing 50.2% of people over 14 years. Video game users include people aged between 18 and 35 (30% of consumers), followed by over 50 (27%), while under 18, are representing 26% of users. However, is very challenging to develop a successful game today. Thousands of titles are created and published each month, and each competes for a share of the attention and time of the players. So, innovative solutions are required to define marketing campaigns that focus on individual customer segments to guarantee higher conversion rates.

Video gaming Sport, Leisure and Culture

Video game for the enhancement of the territory and culture

Università degli studi di Macerata

Macerata (ITALY)

Deadline: 30/09/2019

New design in the video game industry implies increasing costs for software development and licensing. Furthermore, the development of new products is increasingly facing with new business models such as the free-to-play one, which is based on the free trial period of the game and the following option to pay via app via microtransactions for additional content, expansions and features. In this context, are emerging opportunities related to PC and mobile platforms, from which to start developing innovative videogames that can enhance the location of game setting, and stimulate the public to visit it.

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